Opportunity and Risk in Business Management**

In market terms there finansil human nature in the face of risks that will arise in every activity of life that is risk averse, people always avoid risk be careful in dealing with risk and risk taker, people are like face on risk. In the business world, every effort has risks (threats) and opportunities for growth and progress that depends on the amount of capital, credit, quality human resources, mastery of production technology and information, opportunities and market share, the right business strategy, economic conditions and regulatory country where doing business, the export destination countries, the level of competition, the ability of the CEO and management, the mastery of industrial technology, information technology and communications and many other factors, including cultural, social and environmental (natural and climatic conditions). These factors should be included as a variable of human creativity and spirit that will always want to move forward to make a b reakthrough, innovation and creation of new products, so it will always pass the various changes to meet human needs in the consumption sector and the achievement of human achievement. This is what lead to the myth that the only thing certain is "change and uncertainty". Actually the change was driven by the needs and wants of individuals from the Maslow pyramid to achieve an optimal self-actualization of individuals, corporations, community groups, state and country alliances such as AFTA, NAFTA, APEC, CAFTA, the European Economic Community and many more alliances based on individual interests individual to achieve an improvement that will create a dynamic of human civilization. Various needs will be translated by the manufacturer to meet the needs and tastes of consumers.

Thus, every form of business will always take into account all potential appropriate SWOT analysis in an organization's criteria of Boston Consulting Group in a world full of challenges and healthy and fair competition, either by Comparative and Competitive Advantage (Porter, 1992). By the growing of this world, both from a business-economic progress, technological innovation, information and communications and human progress in terms of education, social status and prosperity, it will always create business opportunities and challenges of local, national, regional and global level to be used with a view condition SWOT and TOWS (Kertajaya and Kottler, 2001) of each business entity. With more and more and variety of this business in the world will give an economic activity within an organization that increasingly large, complex and global networks. All of this will involve various finansil resources, human resources, natural resources, engineering technology and man-made ph ysical assets that form a constantly changing world and rapidly growing dynamically. This is said to be the Bio-Cycle or Circle of Life (Cycles or the Circle of Life) of human culture as a biological creature, brained intelligent, psychologically minded and social dimension in all its forms to achieve human identity as described in Maslow's pyramid by working hard , be creative and innovative. Of the various forms of dynamic growth to prosperity (prosperity), certainly by the laws of nature will always experience an increase, turbulence, turbulence, tide, rhythm and fluctuations of day and night as well as ups and downs of flat to mountainous terrain conditions.

This would follow the laws of nature in the form of an elliptical rotation of the earth and the earth to the sun's movement that formed the dry and rainy season in tropical and spring (spring), summer (summer), autumn (fall) and winter (winter) in subtropical and polar. And the force of gravity, biological growth and the environment that will produce a series of cycles of human life in space according to the travel time will depend on the ability of humans to adapt and consolidate to grow rapidly (bodies and organizations). Bio-cycle of this form of resurrection (improvement and recovery) to the top (peak), which will experience a strengthening of self (self-reinforcing) that will always follow the law of diminishing increase (The Law of Deminishing Return) to decrease again (recession). In the decline phase is often described as a "risk" that caused many losses, failures, bankruptcies and other victims of other materials. Often at its peak (peak), humans will do all it ca n to keep rising against the law of nature tend to do a variety of ways, including spending and destroy natural resources, but the laws of nature remain superior and would be fatal in the form of a condition in the fall (catastroph). If humans effort to grow higher, the greater also the natural law of gravity would make it free fall which takes a lot of victims of property, assets and soul in the form of economic crises, natural disasters, disease, poverty and social and political disaster. So people should not always trying to fight the laws of nature by acting arbitrarily against nature, to dredge out of non renewable natural resources and renewable resources, greed in the financial and banking as well as oppression and exploitation of fellow human beings. This will form a major crisis, like the natural world on the economic crisis of subprime mortgages in the USA with a result that is snowballing into a systemic impact worldwide and in developed countries that buy subprim e mortgages and their derivatives and credit default swaps on many levels.